NOW Broadband
NOW Broadband is Sky's budget-friendly sub-brand on the Openreach network — offering FTTP and FTTC without the Sky TV bundle overhead. Strong on flexibility with rolling monthly options.
NOW Broadband deals
NOW Broadband broadband contracts increase by £3/month each March, including mid-contract. Below is an example for a £22.99/month plan (their cheapest current deal):
This applies whether you're in or out of contract — always factor the Year 2 price into your comparison.
NOW Broadband — pros & cons
Households who want a reputable Openreach provider without committing to a long contract or paying for TV they don't need.
Pros
- 📅Rolling monthly contracts available — switch or cancel with one month's notice
- 💰Competitive pricing, often cheaper than Sky's main brand for comparable speeds
- 📶Full fibre FTTP up to 900Mb on Openreach
- 🗣️14 complaints per 100k — below the industry average, backed by Sky's support infrastructure
- 🌐Nationwide coverage wherever Openreach operates
Cons
- 📺No TV bundle — broadband only (TV requires a separate NOW TV subscription)
- 📈£3/month fixed annual price rise every March
- 📱No mobile service
- 🏷️Rolling monthly plans carry a premium over 12 or 24-month equivalents
- 🔧Router quality is basic compared to Sky's main-brand offering
Common questions about NOW Broadband
Is NOW Broadband part of Sky?+
Yes. NOW Broadband is owned by Sky UK, which is in turn owned by Comcast. It uses the same Openreach infrastructure as Sky Broadband.
Does NOW Broadband do rolling monthly contracts?+
Yes. NOW offers rolling monthly contracts on some plans, with 12 and 24-month options also available.
Does NOW Broadband include TV?+
No. NOW Broadband is broadband only. TV requires a separate NOW TV subscription.
What speeds does NOW Broadband offer?+
NOW offers FTTC plans up to 66Mb and full fibre plans up to 900Mb on the Openreach network.
Does NOW Broadband increase prices?+
Yes. NOW applies a fixed £3/month rise every March, including mid-contract.
Complaints per 100,000 customers
How often customers escalate complaints to Ofcom — lower is better.
Source: Ofcom quarterly telecoms complaints data.
NOW Broadband coverage areas
Nationwide where Openreach has built its network.
NOW Broadband reviews
Genuine ratings from NOW Broadband customers. Every review is checked before it appears.